Chase Durer Special Forces XL Arrives Week of October 3rd Stay Tuned!

Just got notified by Chase-Durer: We are receiving twelve of the Chase-Durer Special Forces XL Chronographs. This is the watch featured on “Burn Notice” and it has become one of the hottest watches on the market. I will be posting the watch on the website and eBay store.

Click Picture to View Details and Other Chase-Durer Watches

LAJlrs.Com Update: 09/2010

Despite the "Great Recession"

Jewelry is still the most appreciated commemorative gift presented during proposals, anniversaries, birthdays and recognition of achievement events.

But If there is an item that has been greatly affected by these recessive times it has been the price of gold, the raw material we jewelers use to make all our products and with it's sky-rocketed price so has the cost of jewelry. Even the simplest of jewelry items have truly become "Luxury Items".

Today there are may so called "Luxury Retailers" whose products are nothing more than the sum of applied marketing schemes of some so called "Luxury Conglomerate" who has purchased an established brand. Many consumers are demanding more than a homogenized presentation of an item and aligning themselves with brands that truly have identified with them during these hard times.

Without a doubt this has been a time that has re-defined our core values including what we call "Luxury Items'. I hope that with my own marketing phrase for the 2010 Holiday Season... "Louis Alexander, We're with You from Start to Achievement", You, the consumer will find that my small company has a substance that very few big brand conglomerates can ever match.

Up coming by October:

I am happy to announce that I will be acquiring "Preferred Vendor" status for Acme Pens.

Acme Pens are considered the "Swatch" of the pen business. A relative young and successful company Acme Pens offer a variety of pens designed by contemporary living artists and are a great gift for anyone at anytime. I will be preparing an detailed write up within the next month.

Watch Function: Using the Elapsed Time Bezel

Watch Function: Using the Elapsd Time Bezel

Many of you have purchased a watch, usually a Diver's Watch that features an "Elapsed Time Bezel". That's a ring with numerals from 1-60 (usually in intervals of 5 minutes) that should rotate and click into place to the left.
When asked what this is used for the majority have no real idea and I hope this will clear up the questions and give you some great ideas to use this very handy feature.
Elapsed time is important to divers because after going deeper than 33ft gasses in the air you are conusming pressurized into half the volume that you went into the water with and will continue to do so every 33 ft deeper.
Diver's are taught to use "Dive Tables" that indicate how much time you may remain at a cetain depth without having to "Decompress".A critically important safety feature is that the rotation of the bezel only goes in one direction...to the left. When you learn to use your bezel you will notice that this means that if by any chance it is accidentally moved it will shorten your time frame instead of prolonging the event which could, depending on the situation, be a matter of life or death.So now how does this work? Very simple, at the start of the dive or event you want to time rotate the 12 o'clock marker on the bezel to the position of your minute hand on the watch dial. You will notice that from there on by reading the position of the minute hand on the rotating dial you will know exactly how much is your total elapse time.
Many of you aren't divers but this feature has an almost endless application. My favorite is to use if to time my parking meters. After inserting coins in the meter I simply align the bezel's 12 o'clock indicator to the minute hand and easily keep track of the time I have left on the parking meter! Working and living in the Coral Gables area this is a feature that has paid for itself in the course of time by helping me avoid costly parking tickets.
This feature can also be used to time yourself for warm-ups before working out and the actual workout time. Other uses are to keep track of cooking time, call back time, return or pick up times.
I'm sure once you understand the uses of this simple feature on your watch you will use it constantly.Hope this has been helpful and please post your comments!